How to write an effective directory listing

A free business listing. That’s fantastic.  But how do you make it count?

When it comes to online advertising and marketing there are two valuable commodities that you have at your disposal:

Words and Images.

Words have the power to persuade, to get people interested in what you do.  If you have a single word on your listing do you believe people will want to get in contact and find out more about your service?

Let’s give an example.

If I was submitting this directory as a business listing, I could use one of two approaches.

Listing example one

Business Directory Listing Service

Listing example two

rprcommunity.co.za is a free business directory listing service aimed as helping and supporting small businesses.

We allow small business owners and entrepreneurs to list their business, FOR FREE, on our directory.

People who are looking for those services can contact the business listing owner, FOR FREE, via the contact form on the directory listing.

What’s the catch?

We don’t think there is a catch.

Both listings show what the business does, but the second listing gives a bit more detail, a bit more energy, a bit more oomph.

So, in order to make your listing as valuable as possible, you need to tell the world what you actually do.  Give us a peek into the business that you are driving and want us to use.

But it’s not only people reading these listings, but search engines also crawl through the web all the time, and they are programmed to look for words.  The more words you use the more likely they are to find you.

Be mindful of your language when you post your listing, particularly if English is not your first language.  You know that it isn’t, but the modern internet user does not and they are unforgiving with Spelling and Grammer.  (They are probably not much better than you, but they love to point fingers).

There is a wonderful tool, free to use, called Grammarly. Register for free and then check your language.  Do you use Peak or Peek?  They’re, there or their?  Grammarly will tell you.

Images

With your business listing, you get one image free.

The ideal size of the image is 1000px x 429px

If you don’t have an image editing software, there is a site called Canva, again with free options, that you can use to create the images.

Download them onto your computer and then add it to your listing.

Again, going with the two examples we used above, which do you think would make the better image listing?

Listing example one

business directoryBusiness Directory Listing Service

Listing example two

business listing

rprcommunity.co.za is a free business directory listing service aimed as helping and supporting small businesses.

We allow small business owners and entrepreneurs to list their business, FOR FREE, on our directory.

People who are looking for those services can contact the business listing owner, FOR FREE, via the contact form on the directory listing.

What’s the catch?

We don’t think there is a catch.

We hope you do decide to add your listing.

Remember, there are three steps to do this.

Create your free account

This is to ensure all listings are genuine business owners and to prevent spam. Providing better quality and trust all around.

Add your listing

This includes being able to add your website and your social media accounts if you have them. People are able to find your business in the directory and contact you directly.

Tell everyone

Share this directory with other small business owners.  The larger the directory the more valuable it becomes to everyone.